Hockey Retailers and Pro Shops
In a competitive retail landscape, consistently great service is the difference between a one-time customer and a loyal client. With Elite you can offer faster, more efficient service, consistent, reliable results, and a premium service experience that sets your shop apart, locks in customer loyalty, and boosts your bottom line.
Bring Pro-Level Service to Your Customers and Keep Them Coming Back.
Over the past few years, Elite Blade Performance has quickly become the trusted blade care partner of more than 135 professional teams across North America. From the NHL and AHL to NCAA, Major Junior, ECHL and the PWHL, teams across the board are choosing Elite’s game changing profiling and sharpening systems.
And now more and more hockey retailers are switching to Elite. It’s the ultimate upgrade for retailers ready to elevate their game — and their reputation. Current retail partners are seeing increased customer visits, increased sharpenings delivered, and, most importantly, increased revenues.
Why Retailers are Choosing Elite
- The choice of pro teams: Leverage the same profiling and sharpening system that is quickly becoming the dominant choice for the NHL and pro teams. Offer your clients pro-level service.
- Low maintenance: Our machines are built to last and require minimal maintenance.
- Clean and safe: Both our profiler and sharpener are CSA certified, safe and remarkably clean. Our E-P3 profiles blades behind an enclosed glass cabinet which contains all the fine particles. The integrated vacuum on the E-S4 captures all the steel blade particles, making for a cleaner and healthier workspace. No fumes. No mess.
- Awesome customer service: We don’t just ship machines — we support your team. From onboarding and training to troubleshooting, Elite is a partner in your blade care. When you need support, we’re there for you.
- Financing options: Elite is happy to put buyers in touch with our financing partners to provide access to multi-year financing options. Contact sales for more information.
Why Retailers Choose the E-S4 Sharpener
- Efficiency that boosts the bottom line: The speed and automation of the E-S4 let you serve more skaters, reduce wait times, and increase sales. Our sharpener does two blades at a time, hands free, and cycle time is generally two minutes or less. One operator can run two machines at the same time in high-volume shops.
- Consistent results: The E-S4 is easy to use and delivers perfect edges and a perfectly preserved blade shape, no matter who is doing the sharpening. Anyone in your shop can deliver consistent edges your clients will trust. Our CBN-crystal-coated steel wheels never deform and don’t need dressing. Sharpening is quick, easy, and always the same.
- Versatile: Any blade, any hollow — hockey, goalie, and figure skating options. Our steel wheels come in sizes ranging from ¼” to 1 ⅞”. Whatever your customer wants, we’ve got you covered.
- Reliable Support: From onboarding and training to troubleshooting, Elite is a partner in your blade care. We provide virtual online training and troubleshooting with all machine sales, plus a full set of videos covering installation, operation, maintenance, and frequently asked questions.
Why Retailers Choose the E-P3 Profiler
- Fast: Profiles 2 or 4 blades at a time, ensures quick results and consistency between blade pairs.
- Easy: Quickly mount any blades on our profiler. Blades always mount with neutral pitch.
- Comprehensive: Elite offers the widest selection of profiles on the market, including several highly popular proprietary profiles (SCS, Polaris) as well as ProSharp and CAG analogues, and works for any blade type.
- Supportive: Elite’s E-P3 is backed by deep industry knowledge on profiling. If your player’s got a problem, we’ll help you find a solution.
Elite Automation vs Hand Sharpening
The Elite system is twice as fast as a hand sharpener, saving you hours of time when prepping your customers’ blades. In busy pro shops this can have a dramatic impact on your bottom line. As well, the E-S4 does not produce the offensive debris and airborne particles typical of a hand sharpeners’ work environment. The small amount of residual material produced by the E-S4 is captured by an integrated vacuum system.
Unlike hand sharpening, which fully depends on the skill and experience of the operator, Elite’s E-S4 can be used by anyone on the team, producing consistent results every time.
Sports Rousseau Improves Their Bottom Line
What Our Customers Say
Pierre Gendron
Owner
8 Sports Rousseau Stores and Elite Retail Partner
“We are always looking for initiatives to differentiate ourselves and be the leader. And I found that this is what Elite was bringing to the table. I knew that if we could focus on customer loyalty and have people come back to have their sharpening done at our store, we would win. And this is exactly what happened. We won big.”
Chad O'Neil
Owner
Skate Tech
“I have always tried to provide my players with the most consistent profiling and sharpening possible. From youth hockey to the pros, the Elite E-P3 and E-S4 allow my shop to give our players next level consistency that lets them maximize their on ice performance. From the customer service to the efficiency of the machines, the Elite system is a no-brainer for any hockey shop.”
Joel Majer
Majer
Hockey Sports Excellence
“Switching to Elite has given us the tools to provide the most consistent sharpening and profiling results day in and day out. Having the profiler and sharpener has made the process of prepping our customers skates more efficient with consistent results every time.”
Stefan Finucan
Sharp-Tech
“Purchasing the Elite system has allowed me to build a small business from scratch. My customers have learned to trust they’ll get perfect profiles and sharpenings every time, regardless of if it is me doing the work, or one of my young employees.”
Frequently Asked Questions
How many retailers are using Elite Blade Performance machines?
How many pro teams are using Elite Blade Performance machines?
More than 135 pro teams from NHL to NCAA to Major Junior and the PWHL are using Elite’s profiling and sharpening machines.